16 November 2007

message in a bottle

It's important to get your message out and, over the last decade or so, it's been important to 'stay on message' - it's all about the branding, folks.

So, what is the state of the Australian economy? Is it:

-
going gangbusters?

- finely tuned like a
Formula One racing car?

- or is it under threat of a
global tsunami?

Well, all this over the space of just a couple of months. That's the thing about globalisation, it just rushes up and bites you on the arse. Things change so flamin' quickly, you can't stay on message.

Now, was this little tidbit the thing I thought ofthis morning about which to blog, or was that something else?

Folks, we'll never know.

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