money...

"It's a hit,
don't give me that
do goody-good bullshit."

"The World Cup show will go on although there will be calls for it to be
abandoned. But to do so as a mark of respect would do a disservice to one who
gave his life to, and now for, the game. Woolmer would not want that to happen.
Besides which the financial implications of pulling the plug, the millions of
pounds that would be needed to be paid out in compensation, could come close to bankrupting the game."

Oh yes, talk of honour and so on, but the second paragraph gets to the heart of the matter.