Anyway Batman, to the Batads:
There is the new flavour of Ben 'n' Jerry's ice-cream: "Yes Pecan!"
Rival newspapers contained a simply worded advertisement for Veet, the hair removal company: "Goodbye Bush."
The advertising is bolstered with Obama-sounding slogans such as "Yes You Can" and "Choose Change", in a campaign with "a consistent theme of optimism that mirrors the current social climate". Last night, Pepsi denied any links with Obama, suggesting parallels were coincidental.
But if there is no particular reason for a brand to be connected to Obama, then people will see through that, and superficial marketing strategies don't work. They can backfire." That much was clear yesterday when the makers of the popular Beanie Babies dolls, Ty Inc was forced onto the back foot after Michelle Obama expressed her dissatisfaction at its promotion of two new dolls, named "Sweet Sasha" and "Marvelous Malia". Somewhat improbably, the company said yesterday the $9.99 dolls, introduced this month, are not supposed to refer to President Obama's daughters, seven-year-old Sasha and 10-year-old Malia.
More than improbable, I would dare to suggest. You know, I've often wondered whether I shouldn't have gone into advertising. You make lots of money and any vestige of intelligence certainly doesn't seem to be a prerequisite. It would have suited me down to the ground, I think.
Here in the good old 52nd State, we have Chrysler advertising its products with a "yes we can" theme and "(price) change you can believe in."
'scuse me, got to go brush up my CV.