Here's a brilliant - sort of - little article on catchphrases, how come into being, grow, mutate and either die or become part of the furniture. Courtesy of Bookforum which also regrettably threw up a couple of links I would have loved to follow but which drew the attention of the Unsuitable Site: Access Denied filter. Oh to be on my own ISP again - soon.
I know Mark Lawrencewill like it.
I was particularly taken that it covers a couple of currently most infuriating sayings: "my bad" and "teh" which has infested the blogosphere - or at least the left hand part I think - like a virus.
"My bad", a particularly obnoxious saying that, as the article says, trivialises its very meaning, is everywhere now. I blame commercial radio for importing most of the neologisms up with which we are forced to put - as it were. The usually sloping foreheaded types who make up the frontpersons of commercial radio depend on being "hip" and "with it"...hmmm, those are both a bit passe, no?
Anyway, for those of you who enjoy words - enjoy.