In thinking about this, I vacillate wildly between "yeah, that's cool, good thinking" to "bugger me, is there anything that corporate sponsorship is not going to stuff about with?" Such as that now the NRL final is on Sunday night, not Sunday arvo (different scale/impact I know, but...).
I'm not reflexively anti-corporations. In fact, some things they share with other big organisations, such as government, is that they can do some spectacularly stupid things. Because despite having an independent legal personaility, they are made up of the sum of decisions of their staff and management, ie humans. And humans do spectacularly stupid stuff all the time. Like whoever made up the Mentos growing nipples advertisement, just to pluck a contemporary example.
Or is advertising so different that we can't speak about it in the same breath?
Such as whoever decided that although the Croc Man is barely cool in the ground, that Bindi hits the airwaves. You heard it here first folks: that voice and the 1950s-family-time-viewing-sitcom-cute-little-kid-phrasing shits me to apoplexy.
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