08 August 2009

parallel lines

You'd reckon if you were a well resourced company using a well established ad agency, that the visual (whatever the technical term is) bods would be able to get things right?

Case in point: an ad in today's paper for some way upmarket condominia in the Gold Coast. Picture of said building - looked mostly real - with a Porsche at the portico, well dressed lady and uniformed doorman.

Except if you followed the perspective, the car was sitting about 2 feet clear of the ground.

Similar mistake is made in an ad for some insurance company: again, a lady walking away from a car but the car is floating.

I guess it's all about saving dollars, but surely the sorts of people who flog Gold Coast condominia mix in the social circles where someone has a Porsche that can be borrowed for an hour or two so that some pictures can be taken.

Alternatively, if you are going to hire uni students to do the Photoshopping (or, more likely, ask them to pay you for the privilege - work experience don't you know) at least extend the proofreading to having a good squizz at the photos to ensure they're within the realm of the physically possible.

Ya dig?

In other universes
the Scots - who, as we all know, are raving socialists - get a tad upset about capitalism the way she is now practised.

And finally, they should replace all the Kyle Sandilandses of this world with Ross Gittins. They say the truth will out, it'd be nice if it happened sooner and in a more widespread fashion than is occurring because of the infatuation with Malcolm.

Oh, no infatuation? Don't give him the airtime, then.


Lad Litter said...

That'd be good: replacing all the Kyle Sandilands of this world with... anything.

phil said...

Say for example lumps of wood, you could have competitions where people tried to tell the difference while attached to lie detectors...

OK, I'll be going now...

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